View at the Shop

With the burn of a new year upon us, many of us will be entering the unknown — the inside of a bike/ski/fitness shop. Most of you dread the thought of entering the entrails of a shop built of muscle, sweat and testosterone. We'll admit it; the intimidation factor is high.

But we encourage you to brave it. And here's how it'll go down:

The first thing to admit is that it's mostly men who will greet you when you walk in the door. They are fit, lean, often ruggedly handsome men. They are nothing like you or the man you keep on your couch. You feel fat, slovenly and slightly uncoordinated in their presence, their beauty.

To this, we say, rejoice.